Detroit Red Wings’ New Arena Finally Has a Name

The Detroit Red Wings’ new arena will be named the Little Caesars Arena according to a report from Crain’s Detroit Business.

The Detroit Red Wings will celebrate the final season at Joe Louis Arena next season before moving across downtown to a new arena. That new arena is finally on the verge of having an actual name.

According to Crain’s reporter Bill Shea, the new arena will be called Little Caesars Arena according to his sources.

The new arena had been given the working name of the Detroit Events Center until official naming rights had been sold. Chris Ilitch announced in February that the sale of naming rights was complete but that an announcement would come by April.

An official announcement is expected at a press conference today at the site of the new arena, where construction progress has been evident. [UPDATE: Little Caesars Arena officially announced as the name under a 20-year, $120 million naming rights deal]

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It is somewhat interesting that the Ilitch-owned Little Caesars would gain the naming rights considering that just moves money from one hand to the other. But, it does keep an Ilitch-related name on the crown jewel of the broader entertainment district development spearheaded by Olympia.

That makes for a big week in the Detroit stadium/arena world as the announcement will come just a day after plans for a $1 billion development including a stadium to house an MLS team were revealed for the Wayne County jail site between Greektown and Ford Field. That project faces uncertainty considering it requires the sale of the land by the county, but adds excitement to the growth of the sports and entertainment scene in Detroit.