NFL: Ranking every team logo from worst to best

Feb 2, 2017; Houston, TX, USA; A display of team helmets in the NFL Experience at George R. Brown Convention Center. Mandatory Credit: Bob Donnan-USA TODAY Sports
Feb 2, 2017; Houston, TX, USA; A display of team helmets in the NFL Experience at George R. Brown Convention Center. Mandatory Credit: Bob Donnan-USA TODAY Sports /
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Aug 13, 2015; Cleveland, OH, USA; Detailed view of a Washington Redskins helmet in a preseason NFL football game against the Cleveland Browns at FirstEnergy Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports
Aug 13, 2015; Cleveland, OH, USA; Detailed view of a Washington Redskins helmet in a preseason NFL football game against the Cleveland Browns at FirstEnergy Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports /

The fact that the nation’s capitol is represented by a team whose nickname is a word that no sensitive person would use in describing a person of Native American descent is despicable. Dan Snyder has insisted that his team will “NEVER” change its name, but until it does, Washington’s football team remains at the bottom of this list.

124. . . . Kansas City Chiefs. 31. player

Lost in the forest of Washington’s moniker is the “Chiefs.” While the team’s name is not directly derogatory in the way that Washington’s team name is and the team is at least aware of the name’s potential for offense, the appropriation of Native American imagery for a mascot for a sports team is still troubling.

Aside from that, the logo itself is a jaggedy-edged arrowhead with “KC” written inside and looks like something a second-grader drew. The wordmark is outdated, the color scheme is more bland than anything else and the team look is still pretty drab overall. Kansas City is due for an upgrade.

. . . Cincinnati Bengals. 30. player. 56

The Cincinnati Zoo is one of the finest zoos in the world and probably the only place in Cincinnati that has ever seen an actual Bengal tiger. Paul Brown apparently wanted to name the team after the defunct team of the same name that played in Cincinnati from 1938-1941, but even then the nickname makes little sense.

The logo is just an orange letter “B” with stripes, despite the fact that the Bengals had a pretty cool leaping tiger logo for a while. The color scheme might actually a knockoff of the Cleveland Browns, as Brown has been said to have owned the Browns’ equipment when he was fired from Cleveland in 1968 and simply moved it all to Cincinnati when he took the head coaching job there. Everything about the Bengals’ branding is a hand-me-down or just boring.

30. . . . New York Jets. 29. player

The “Jets” is a good name for a football team, especially one from New York. But instead of the logo being, you know, a jet, it’s an oval shield with the word “Jets” overlaying the letters “NY,” which is entirely uninteresting and kind of disappointing.