NFL: Ranking every team logo from worst to best
. . Philadelphia Eagles. 8. player. 54.
The Eagles’ took their name from President Franklin Roosevelt’s National Recovery Administration’s eagle logo in 1933. The team used to have a full eagle carrying a football for their logo, but the current logo is just an eagle’s head. The eagle has a distinctive feather pattern and hooked beak and looks like it’s diving downward out of the sky. Overall, it’s solid.
7. player. 45. . . . Denver Broncos
Hey, Colts and Chargers, this is what a good horse logo looks like. The name “Broncos” fits well in Denver and the horse in the logo—which was designed by Nike—looks like it’s charging with its fiery mane flowing behind it. The logo isn’t complex, but it’s very sleek and the colors work well within it.
. . . Miami Dolphins. 6. player. 59
Dolphins aren’t particularly intimidating animals, so a dolphin that looks sleek and confident is a great choice. The colors are unique, but they work very well in their context. The dolphin itself looks like it’s swimming in a crystal ocean off the Florida coast under a bright sun on a clear day.
Los Angeles Rams. 5. player. 51. . .
In 1948, Cleveland Rams’ halfback and future Denver Broncos’ general manager Fred Gehrke painted rams’ horns on the team’s helmets, making the Rams the first team to have a design on their helmets. The horns stuck to Rams’ helmets from Cleveland to Los Angeles to St. Louis and back to Los Angeles.
That is perhaps the best origin story of any NFL helmet logo and enough reason on its own to put the Rams’ logo high on this list. The actual logo includes those large horns on the head of an angry charging ram, which looks really cool. It’s a clean, simple design that indicates motion and power.