Detroit Lions: Ford Field to offer ‘Silver Savings’ value pricing for game day

Yesterday, the Detroit Lions announced a new Silver Savings plan that includes value-priced food and drinks (including beer).

If you missed it, the Detroit Lions announced that they will be offering a package of discounted concessions offerings “Silver Savings.” From the press release:

"The new Silver Savings menu will also feature two new value meal combos: A hot dog, chips, and soda for $10 (savings of $5.50) or a hot dog, chips, and beer for $12 (savings of $2.25). Both will be available in stadium at all Streats of Detroit locations, Snack Zone_ on the Henry Ford Health System Concourse, the Gridiron North Club and South Club Café. Also, multiple locations will serve $5 beer throughout the entire game."

They also announced that the DTE Energy Power Hour, which lasts for 1 hour after the stadium opens, will be expanding to more locations in the stadium. During the Power Hour, fans can get $2 pop, $2 hot dogs, $3 packaged beers, $3 well drinks, and $5 specialty cocktails.

Check out the work done by the Lions communications team. Kudos to them for some awesome looking graphics, they’ve done a lot of great work this year.

https://twitter.com/Lions/status/1029417687636750337

It will be interesting to watch this and see how this goes for the Lions. The Falcons notably cut their concessions prices before last season. They have not been quiet about how profitable it’s been for them.

To sum it up, fans came into the building earlier and bought a lot more food and merchandise than the previous year. The Lions must expect some similar results, whether it’s fan engagement, attendance, or in-stadium sales.

It’s about time professional sports franchises start doing things to make game day more affordable. From that standpoint, this is much appreciated. However, I am the type that likes to roll into Ford Field just in time to plant myself in my seat before kickoff and then stay there until the final whistle. So for me, concession prices don’t move the needle much.

I commend Rod Wood and the Lions for prioritizing the fan experience. It’s awesome to see. Whenever the Lions do something to improve game day, it shows a major commitment to the fans.