When you enjoy the type of success the Detroit Lions have had on the field in recent years, it opens up doors to opportunities that help make a player a household name in the Motor City, but across the country.
One Lions star is enjoying this reality ahead of the 2025 regular season, as the notoriety he has received thanks to Detroit's success in the NFC is making him a player who is marketable throughout the United States.
Amon-Ra St. Brown's iconic headstand touchdown celebration for the Detroit @Lions will be featured on boxes of Honey Nut @cheerios cereal this fall. https://t.co/HIcjWSWfup pic.twitter.com/lYbokJjF9b
— Detroit Free Press (@freep) July 16, 2025
Lions Star WR Amon-Ra St. Brown Lands National Endorsement Deal
Wednesday morning, the Detroit Free Press shared an image of what Amon-Ra St. Brown's endorsement deal with General Mills will look like once it is rolled out this fall. As you can see from the X post, the two-time All-Pro wide receiver's touchdown celebration will be prominently featured on the front of the box of Honey Nut Cheerios.
Fans hoping to grab a box, or five, of Honey Nut Cheerios featuring St. Brown's well-known celebration won't have to wait long to make their purchase as the promotion is set to begin in August with boxes available nationwide for $3.50, according to ABC 7 Detroit.
It is about time the rest of the country takes notice of the talent St. Brown has shown since arriving in Detroit, as his numbers tell the story of just how good he has been over his four seasons with the Lions.
With 430 receptions for 4,851 yards and 33 touchdown catches to his name, Detroit's No. 1 option at receiver is as good as it gets in the NFL today, and he is, rightfully, being treated as such.
Assuming St. Brown keeps making plays and breaking out memorable celebrations, it's very likely he'll cash in on even more opportunities like this in the future.